Bauer announces new spin-off decades stations at RadioDays Europe

Bauer is launching four new spin-off decade stations across the Hit Radio and Greatest Hits Radio brands.

As unveiled at the Radiodays Europe conference in Athens today (10th March), Greatest Hits Radio will add Greatest Hits Radio 70s and Greatest Hits Radio 80s to its portfolio, while Hits Radio is launching Hits Radio 90s and Hits Radio 00s. These stations will be on the D1 multiplex.

Gary Stein, Director of Audio for Bauer Media Audio UK said: “We’re really excited to launch these four new stations and provide even more personalised, passion driven content for our music-loving audiences, while increasing opportunities for our advertising partners to target highly engaged, specific audiences.”

This news follows last year’s launch of a number of new Bauer Media spin-off stations on DAB, including KISS Dance, KISSTORY R&B and Greatest Hits Radio 60.

The new Hits Radio and Greatest Hits Radio stations will launch on 31st March, the same day that Absolute Radio, KISS, KISSTORY and Magic Radio make the switch to DAB+, as previously announced.

This follows Bauer also announcing today that KISS Fresh will rebrand to KISS XTRA and that Magic Radio will soon start broadcasting on 106.5 FM in Bristol and Hits Radio (West of England) will continue to broadcast in the area on 101 and 97.2FM.