Bauer is rebranding KISS FRESH to become KISS XTRA

KISS FRESH will get a name change from 31st March as Bauer rebrands it to become KISS XTRA.

KISS XTRA feature a line-up of presenters including Henrie Kwushue, Ellie Prohan, Craig Mitch, Esi, Davda, The Dixon Brothers and Elz the Witch.

The station says the rebrand is to reflect the station’s dedication to championing the next generation artists and DJs, whilst expanding its musical offering to include more familiar and classic tunes from the culture.

Rebecca Frank, Content Director at KISS, said: “KISS XTRA is a brand close to my heart, and one that has huge potential for growth. In a world where fans of Black Music and Culture are driving some of the most exciting creative, commercial and meaningful moments in the UK, it’s fitting that in our 40th year of KISS, we give KISS XTRA the platform it deserves.

“Having just landed on DAB in London, this rebrand lays the foundation for more momentum in the near future.”