More changes as Bauer refines its strategy and leadership structure

Bauer Media Group is appointing Business Presidents Jan Wachtel and Vivian Mohr appointed to the Executive Board.

The company says it is refining its two core business areas, Publishing and Audio, and will soon appoint a new Group CFO.

Jan Wachtel has been with Bauer Media Group since January 2023, whilst Vivian Mohr joined Bauer Media Group in February 2022 as CFO and COO of the OCP business and was appointed President of Audio in September 2023.

“With our focused strategy, Bauer Media Group is taking an important step on its path of continuous transformation,” says Chair of the Board Yvonne Bauer.

“I am confident that by concentrating on our strengths in the media business, we are positioning the company in a future-oriented direction and creating the foundation for sustainable success.

“I am very pleased that Jan Wachtel and Vivian Mohr are joining the Board. They have proven in recent months that they have clear visions for securing the future of their business areas and are also strong, loyal team players. This is exactly what we need right now.

“I am proud to lead the Bauer Media Group as a family business in its fifth generation and to ensure that we continue to shape the media industry in the decades to come.”

And as expected, Paul Keenan will take on a new role for Bauer Media Group as an advisor to the Chair of the Board and Executive Board. This follows his decision made earlier this year, to step down at the end of September from his role as COO and member of Bauer Media’s Executive Board.

“Paul has been an immensely talented, entrepreneurial and driven member of our team. He has been integral to the transformation of our business and on-going success, and I am looking forward to continuing our work together on new projects and initiatives in the future, albeit in a different role. His vision and ambition for the expansion of our radio business has changed Bauer for good,” comments Yvonne Bauer.

The role of COO will no longer exist in the newly restructured Board.

Photo: Gerald Mai, Jan Wachtel, Yvonne Bauer and Vivian Mohr.