Global introduces new ‘nations strategy’ and drops local and regional shows in England
Global is to end all local and regional shows on Heart, Smooth and Capital brands in England, adopting a new Nations Strategy.
Output will continue on a national level in Scotland and Wales.
The move has been made possible following the introduction of the Media Act late last year, meaning the current regional breakfast shows on Smooth, plus drive shows on Capital and Heart, will end.
All of the output for Capital, Heart and Smooth stations in England, including those owned by Communicorp, will be broadcast from London.
In Wales, Capital North and Capital South will combine to have one national show, with Heart South and Heart North also doing the same.
In addition, XS Manchester will be rebranded to Radio X 90s.
In a request for further details, Global told RadioToday: “We are indeed making some changes today and we will announce more details in due course.”