Channel 4 partners with Bauer to sponsor KISS Breakfast

Jordan and Perri will be talking about Channel 4 television programmes on their KISS Breakfast Show in a new sponsorship deal for Bauer.

Channel 4 is the new sponsor of KISS Breakfast, with the multi-year deal starting today and providing a variety of Channel 4 trails, spotlights and credits featuring across the station’s content.

Components of the sponsorship include three 10-second credits during each hour of KISS Breakfast (6am – 10am) from Monday to Friday. Also featuring online, these will include a creative that will adapt to changing Channel 4 marketing priorities, showcasing programmes from the Channel 4 archive alongside its latest offerings.

The sponsorship was brokered with the support of agency OMD Create.

Iain Walters, Head of Marketing, Channel 4 said: “We’re excited to team up with Jordan and Perri on KISS Breakfast. Every morning they’ll bring their listeners recommendations for what to watch or stream from Channel 4’s brilliant lineup of new and library content in their unique and entertaining style.

“Just like our own audience, KISS Breakfast listeners are young, keenly interested in current trends and always looking for great entertainment. We’re sure they’ll love hearing all the new content, recommendations and surprises we’re cooking up together.”

Simon Kilby, Managing Director, Bauer Media Advertising said: “As two of the biggest broadcasters in the UK, we’re so excited to have Channel 4 as the newest sponsor of KISS Breakfast and work with them over the coming years. It’s fantastic to see Channel 4’s Altogether Different brand branch into radio sponsorship, using KISS to amplify their purpose and messaging. This sponsorship is sure to be a leading example of how radio and TV can work seamlessly together to create added impact, connecting with audiences who love entertainment, seek trusted information and consume their media in multiple different ways.”

Jordan and Perri, Presenters of KISS Breakfast said: “Our KISS Breakfast listeners and Celebrity Gogglebox viewers know how much we love a bit of telly, so we can’t wait to work with Channel 4 to wake up the nation every weekday with the best vibes, energy and our top TV picks!”