talkSPORT signs up Burger King as Euros coverage sponsor

Burger King UK will be the headline sponsor of talkSPORT’s Euros 2024 coverage, kicking off this evening in Munich.

The partnership will run across the entire tournament on radio, digital audio, and talkSPORT’s social and YouTube channels.

The partnership will be fronted by the likes of Shaun Wright Phillips, Emile Heskey, and Ledley King, who will feature in a series of on-air activations such as bespoke interview features, as well as social content, including Burger King branded England game watchalongs and King Saver Penalty shoot outs.

Walk-In Media brokered the partnership marking Burger King UK’s first sponsorship of a sports competition.

David Wilcox, Commercial Director, News Broadcasting, said: “This year’s tournament will be talkSPORT’s biggest Euros to date, with more content and commentary of the games than ever before.

“We’re thrilled to have scored a partner in Burger King UK to sponsor our coverage, showcasing content that aligns perfectly with our tone of voice that is sure to entertain our audience.”

Katie Evans, CMO, Burger King UK: “2024 has been a really exciting time for Burger King UK with the recent launch of Foodfillment. Our talkSPORT Euros partnership is the next step in that journey. We are excited to deliver everyone’s Burger King favourites and provide the ultimate food satisfaction whilst they cheer on their team.”

Charlotte Mullan, Managing Director, Walk-In Media “Matching the home of the mighty Whopper with the biggest names in football on talkSPORT, for the biggest sporting event of the year is a Foodfillment partnership made in media heaven. We can’t wait for kick off!”