Gaydio and Warner Music Group partner for Pride in London float

Gaydio and Warner Music Group have partnered to launch a special project for Pride in London 2024.

Together they’ll bring to life a Pride float titled Sounds Like Pride; a slogan they say encapsulates the spirit and freedom of Pride itself.

The Sounds Like Pride float will house an array of artists, songwriters, producers, DJs, and radio presenters, like Atlantic Records’ all-new pop group, Say Now, and Warner Chappell Music UK’s Blythe and Lozeak.

Kriss Herbert, Network Content Director, Gaydio says: “Gaydio and Warner Music Group both bring the Sound of Pride to people’s lives so it’s only right that we team up to do the same for the streets of London during the iconic Pride in London Parade.

“We can’t wait to march with Pride through the city, celebrating love and inclusivity at one of the biggest events in the queer calendar.”

Marcia Fray, Head of DEI, EMEA, Warner Music Group says: “We’re so excited to partner with Gaydio this Pride, and I hope the LGBTQIA+ community and its allies know that we stand with them in solidarity. We’re actively taking steps to ensure everybody is valued for who they are and we recognise within the community there are individuals that experience additional challenges due to intersectionalities.

“It’s vital we all do what we can to support our communities, artists and songwriters so they can create authentic music that’s true to their identity and appeals to a diverse audience.”