Steve Parkinson joins National Lottery as Brand and Marketing Director

Former Bauer director Steve Parkinson has been appointed as Brand and Marketing Director for incoming National Lottery operator Allwyn UK.

Steve, who was head of Strategic Partnerships and Events for Bauer, left the radio group in December along with COO Graham Bryce .

He commented: “I’m delighted to be joining Allwyn at such an important time as we approach the start of the fourth National Lottery licence period. The National Lottery is a huge part of UK life and contributes so much to society through Good Causes funding – so to come on board at the very beginning of a new era, with a new operator, is incredibly exciting.”

Current incumbent Ivor Burns will be stepping down in April to take a career break after 14 years with The National Lottery.

Allwyn’s Chief Commercial Officer, Lucy Buckley, commented: “In Steve, we have appointed a proven marketing leader who has been integral to the development and growth of key media brands. We’re excited about what he can bring to Allwyn and The National Lottery, with his wealth of experience in senior marketing roles.

“We’re hugely grateful to Ivor for everything he’s done for The National Lottery and would like to thank him for his enormous contribution. We’ll continue to benefit from his expertise right up until April as he hands over the reins to Steve – but he leaves The National Lottery’s brands in great shape.”