Cat Xtra launches on DAB radio across Crewe and Nantwich

Cat Xtra, the sister station of local community radio station The Cat, is now broadcasting on small-scale DAB in South Cheshire.

The service started out as a project aimed at getting younger people into radio, and has now transformed into a full-time station targeting younger audiences working with local college students, community radio volunteers, and local creatives and musicians.

Cat Xtra will primarily focus on new and recently released music, its daytime playlist will be influenced by trending and popular artists on streaming platforms, as well as music that builds momentum from use on platforms such as TikTok and in online media.

Evenings on Cat Xtra will see a line-up of genre focused shows including Hip-Hop, Rap, Dance and Electronic, Rock, Chill and mood music.

Cat Xtra’s station manager Aidan Goodwin said: “We’re so proud to be launching a brand-new digital radio station that reaches the entire local population, with the aim of giving young people a chance to get into radio.

“Amongst Spotify, podcasts, and TikTok, radio is still a valuable and important platform for young people. The skills learned and developed from working in radio and audio are transferrable to so many other digital and creative roles in the media and online content industry.

“The Cat, as a community interest company, and FM community radio licence holder, also holds dear its duty to facilitate platforms for people of all ages and backgrounds and enable them to voice and discuss topics that matter to communities.”