Former Radio Works MD Paul Cranwell joins AdTonos

Digital audio advertising platform AdTonos appoints Paul Cranwell as Senior VP of Strategic Partnership to its team.

AdTonos, run by Radio Net Media has appointed Paul Cranwell as Senior VP of Strategic Partnership to support the global growth of sales, with a primary focus on the UK.

Paul is a partnerships and business development specialist with over 25 years leading teams in digital, traditional media and advertising in both media owner and marketing agency positions.

Paul’s relationship development experience is both global and UK based focusing on sales development, marketing, operations, and spanning digital enterprise, media, advertising, commercial radio, advertising agency and e-commerce. He has launched personal and company-owned start-ups and also led corporate teams.

His track record has included Director positions with radio stations in key markets such as Manchester, Birmingham and Nottingham as well as one of the UK’s audio agencies RadioWorks / Maple Street Studios (London).

He joins from tech start-up 2mee.

Commenting on his appointment, Paul Cranwell said: “I am thrilled to be joining a team I believe are best of breed in audio programmatic and digital ad placement. The people are great and their thinking is cutting edge. I’m honoured to play my part in helping to grow this innovative audio brand.”

Michał Marcinik, CEO and Founder of AdTonos added: “Building long-term relationships with well-renowned publishers need a special approach. That means not only delivering the promise and working together to plan new features but all of this has to be done in the most professional manner.

“I am confident that Paul Cranwell with his extraordinary audio industry experience is just the best fit for our VP of Strategic Partnerships position and I am very happy to welcome him on board.”

Radio Net Media monetises podcasts, audiobooks, music and radio streams of over 200 recognised publishers across the UK, EU, LATAM and the US.